Colin Lambert, Editor of Profit & Loss, interviews David Mercer, LMAX Exchange CEO, on his thoughts regarding the future of virtual currencies. David comments that this is a very interesting area for the market stating it is still very early days, however the process has already started which can be seen via the wide use of social media credits. David speculates that virtual currencies will be in common use within ten years as the security, storage and clearing issues surrounding virtual currencies (such as BitCoin) are resolved, with many venues currently waiting for this to occur prior to listing as it can be deemed too risky at present. Nevertheless, which virtual currency will prevail into the mainstream is still up for debate.